Fashion & Lifestyle Blog
Self Care & January 2022 Themes. Keeping it real: we started this year with heavy hearts. It has been a long road these past couple of years, for all of us. When brainstorming for content we want to create and share, we think about what our team is enjoying on social media. During this challenging […]
As we approached the date of our annual Mad Team holiday party, we started to question whether going out for dinner was the best idea. The idea of cancelling was such a downer, so of course Nicola came up with an exciting alternate plan! Were we skeptical at first? Definitely! It has been COLD and […]
December is here! We are so thrilled for the shop to be open during the Holiday season this year. Connecting with clients and helping you find the best possible pieces for wearing and gifting is our absolute favourite thing! We have got a lot happening to keep this season feeling exciting and special, whether you’re visiting us at […]
Mad’s new charitable initiative! We have been so fortunate to have been surviving this pandemic with the ongoing support of our amazing Mad community! We want to continue to pay it forward and will be donating 10% of our sales each month to different charities. The store was busy in July which means an even bigger pay […]
Our team has recently started working through the Jilly Academy brand courses, and one of our first projects was to put our mission statement and goals as a team into words! This is something we will always be able to refer back to, and keep at the heart of our shop. Our mission statement reflects […]
We had the pleasure of working with Shakya (also known as @islandgirl.yxe in the Instagram world) on our Summer collection launch. Shakya is a Growth Manager for a software company based in Saskatchewan. They’re primarily focused on social media, online reputation, and everything digital. She’s also a wife & mama of her sweet boy, Ushal. Shakya is […]
Looking for a treat to spoil someone with this Mother’s Day? We put together a little gift guide from local shops to help you out! Check out what we have on our lists for the MAD moms! Xo 1. Myuz Artistry Skin Care Essentials 2. The Wall Glass Tea Infuser from Cornelia Bean | 3. Sugar Blossom Customize Me […]
If you’ve been home-bound lately and spending a little extra time browsing new arrivals online (hopefully it isn’t just me!!) you’ll have noticed that our website is bright, shiny & new! Discussion around re-branding our website began around a year ago! One of our goals in 2019 was to expand our national community. Our team […]
TEN years!! In true Nicola fashion, I’m writing this post the night before its set to go live. If I had written this last week it would’ve sounded a lot different. I’ve been trying to find the right words to put in to this post and I’m just not sure I know how to express […]
Behind the Scenes. Holiday launch is this Saturday!! As the styled sneak peeks begin on Insta, we thought we would take a more candid approach over here. Chelsea put together our clips from the buy to tell the story of how this collection was planned from start to finish. From a 4am wake up call, […]