Better Together!

Mad’s new charitable initiative! We have been so fortunate to have been surviving this pandemic with the ongoing support of our amazing Mad community! We want to continue to pay it forward and will be donating 10% of our sales each month to different charities.  The store was busy in July which means an even bigger pay […]

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Mad Mission Statement!

Our team has recently started working through the Jilly Academy brand courses, and one of our first projects was to put our mission statement and goals as a team into words! This is something we will always be able to refer back to, and keep at the heart of our shop. Our mission statement reflects […]

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Picnic Perfect Summer!

We had the pleasure of working with Shakya (also known as @islandgirl.yxe in the Instagram world) on our Summer collection launch. Shakya is a Growth Manager for a software company based in Saskatchewan. They’re primarily focused on social media, online reputation, and everything digital. She’s also a wife & mama of her sweet boy, Ushal. Shakya is […]

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Mother’s Day Gift Guide

Looking for a treat to spoil someone with this Mother’s Day? We put together a little gift guide from local shops to help you out! Check out what we have on our lists for the MAD moms! Xo 1. Myuz Artistry Skin Care Essentials  2. The Wall Glass Tea Infuser from Cornelia Bean | 3. Sugar Blossom Customize Me […]

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Website Makeover!

If you’ve been home-bound lately and spending a little extra time browsing new arrivals online (hopefully it isn’t just me!!) you’ll have noticed that our website is bright, shiny & new! Discussion around re-branding our website began around a year ago! One of our goals in 2019 was to expand our national community. Our team […]

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Mad Turns 10!!

TEN years!! In true Nicola fashion, I’m writing this post the night before its set to go live. If I had written this last week it would’ve sounded a lot different. I’ve been trying to find the right words to put in to this post and I’m just not sure I know how to express […]

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Holiday Buy!

Behind the Scenes. Holiday launch is this Saturday!! As the styled sneak peeks begin on Insta, we thought we would take a more candid approach over here. Chelsea put together our clips from the buy to tell the story of how this collection was planned from start to finish. From a 4am wake up call, […]

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Brunch with MAD

Hi Everyone! If you follow us on instagram, we’re sure you’ve seen your share of sneak peeks and detail shots from our second annual Brand Ambassador Brunch. Press play below to get the first full glimpse into this morning filled with stunning details, and clips of Jessica Janzen’s inspiring message about striving to make your […]

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Upcoming Goals for 2019

This January, the Mad team had a fire lit under our tails by the inspiring Jessica Janzen. At our recent Brand Ambassador Brunch (details coming soon to the blog), we were challenged to set big goals and start the work to achieve them asap! There are a lot of exciting things on the go for […]

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