MAD Happenings: Fall 21

Hi & welcome to the seasonal update on everything going on with us! Here’s what has been happening on at the shop.

Pre-Fall Launch was earlier this month – on August 13th. It was our first real in store launch in a loooong time and it felt sooooo good! Covid was obviously front of mind so we limited our capacity and required masks, but the flow of the day worked so well. It has got us feeling beyond excited for Fall!  

SURPRISE- look who’s here!

Chelsea and Jesse welcomed their sweet baby girl, Blakely Lynne, into the world a whole FIVE WEEKS early! Happy and healthy, their beautiful family is doing so well and is so appreciative of all the thoughtful well wishes and messages. We have been really missing Chelsea at the shop, but lucky for us Blakely has been making lots of visits to the Mad Aunties! 

With Chelsea beginning her maternity leave and restrictions lifting, we have been busy bringing more staff back to the shop and hiring some new faces. We can’t wait to (re)-introduce you to the team with some staff picks and sneak peeks of the Fall Collection!

On that note, we are sure you are going to want to SAVE THE DATE for the Launch of our Fall Collection!

In store Saturday, September 11th. Fall is always one of the biggest, most anticipated collections – I always say “these are the clothes we wear 8 months of the year!”

We also want to officially declare that Fall Prive will be happening again this year! For those of you not familiar, our Fall Prive event is a private, appointment only event to shop the Fall Collection the evening before the launch. This year we will have staggering appointment slots to limit capacity and we think it is a great opportunity to spread out some of the love for the Fall Collection over a couple of shopping days.

Our email subscribers will be the first to know all the details about securing a Prive appointment, so head over to the website and subscribe now if you haven’t already!

As always, thank you so much for supporting our shop!

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