Happy Birthday to MAD

8 years!!! Can you believe it?! It feels like just yesterday we were setting up the shop for Grand Opening…a day we’ll never forget.

MAD is here today celebrating 8 years because of the INCREDIBLE community that has helped shape our boutique. Whether you’ve shopped with us since opening day on March 20th, 2010 or  you’re a new MAD client, your support has meant the world to us!!! This community reaches so much further than Winnipeg and for that we are forever grateful. Because of your love for our little boutique, we are able to do what we love to do each and every day. Because of you we’ve been able to grow into an amazing team that leads the way in providing our boutique “MAD” experience and each day brings us closer to achieving new dreams!




Your love and devotion for Mad About Style never ceases to amaze me. When we first opened our doors I wanted clients to feel like they were shopping in their best friends closet. But these days, you’re not just our friends; you’ve become family. 

Thank you from the bottom of my heart for loving and supporting our shop and for giving us eight unforgettable years! We can’t wait to see what the next eight years will bring and hope you’ll be joining us as it unfolds.



We’ve been keeping a secret for a little while as we dream about whats next for MAD. Though nothing is concrete and we are still very much in the planning/brainstorming/dreaming stage were excited to say big things are coming for MAD. As we continue to grow our community in Winnipeg and across Canada we can’t help but want to be even more apart of your everyday. With that has come many discussions of growth online and how to execute that. But it just doesn’t feel like the MAD experience. We want to meet you, we want to build relationships, face to face and we want to see your wardrobe grow, with pieces you feel amazing in. Sooooo (drum roll please) we are going to be POPPING UP!!! EEEKK!!!

Before we get started, we want to hear from you!! Are you craving Mad About Style in your city?Comment below, send us a direct message or email us the city and neighbourhood you’d like to see us in. We can’t wait to meet you!!

Thank you, thank you, thank you!!!

Love Nicola

Ps…just in case you missed our LIVE yesterday we are so excited to say that the MADness is back. Eight days of MADness starts today, which means for the next eight days we’ll be featuring a new flash sale. Tune in every morning LIVE at 10am to see what the deal of the day will be!!!



  1. Oh how I’ve missed my MAD since moving east 😩 Pop up in Ottawa would be lovely!

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